Marketing Analytics Fundamentals
Master the basics of marketing analytics to make data-driven decisions and improve your marketing performance. Learn how to collect, analyze, and act on marketing data effectively.
1. Analytics Foundations
- Key marketing metrics
- Data collection methods
- Analytics tools overview
- Tracking implementation
- Data privacy compliance
2. Website Analytics
Essential metrics to track:
- Traffic sources and patterns
- User behavior analysis
- Conversion tracking
- Goal setting and monitoring
- Site performance metrics
3. Campaign Analytics
- Campaign tracking setup
- UTM parameter usage
- Multi-channel attribution
- A/B testing analysis
- ROI calculation
4. Social Media Analytics
Measure social media success:
- Engagement metrics
- Audience insights
- Content performance
- Social ROI tracking
- Competitive analysis
5. Advanced Analytics Topics
- Predictive analytics
- Customer segmentation
- Cohort analysis
- Marketing mix modeling
- Custom reporting
Analytics Resources
Access our comprehensive collection of marketing analytics tools and templates to help you track, measure, and optimize your marketing performance.
Related Resources
- Analytics Dashboard Template
- UTM Builder Tool
- ROI Calculator
- Reporting Templates